We design and run marketing systems that convert.

Strategy, social, ads, and visuals — handled like a real department, not another task on your to-do list.

A woman surfing on a wave in the ocean under a clear blue sky.

For seasonal, experience, and product-based brands ready to grow without burning out.

Arrow pointing right

Marketing shouldn’t rely on willpower.

When marketing is treated like a task, it becomes exhausting and inconsistent.

When it’s built as a system, it becomes:

  • sustainable

  • measurable

  • supportive of your actual business

That’s where we work.

We don’t “manage accounts.”


We build infrastructure.

Various seashells and coral pieces arranged on a white background.

SoShells is a strategic + creative marketing studio.

We combine:

  • clear positioning

  • social systems

  • paid ads

  • high-impact photo & video

  • and conversion-focused email

So your marketing runs even when you’re busy running the business.

We’ve been inside the chaos.
That’s why we design the plan.

Here’s how it works:

1. Clarify
We define your message, audience, and role in their story.

2. Build
We design the systems—social, ads, visuals, email—that support that message.

3. Run
We execute consistently, measure what matters, and refine over time.

No noise.
No guesswork.
No duct tape.

The SoShells Suite

Your all-in-one, done-for-you marketing system.

Strategy, content, ads, and visuals—aligned and executed as one cohesive operation.

This is for brands ready to:

  • stop piecing things together

  • raise their standards

  • and scale with clarity

Strategy Sprints

Not ready for a retainer?
Start with the system.

Strategy Sprints are focused engagements designed to give you:

  • clear positioning

  • content + ad direction

  • a real plan your team can execute

Many clients start here.
Some come back when they’re ready for more.

*Limited.

What People Are Saying

“Lukene was excellent to work with. She was very prompt and professional. Finding solutions to tricky situations to establish our company across social media platforms. I would highly recommend her and her services for anyone or any company looking to increase their exposure.

Thanks again, Lukene.”

— Matt

Ski & Snowboard School Owner.

“Made our socials look great to attract more clients for us. She is so creative and fun to work with; you don’t have to say or tell her what to do, she knows what she's doing as a social media manager.”

— Vin 

Surf Coach & Surf House Owner.

“Lukene is an amazing creative. Her work is outstanding and of high quality. Finding the right creative is not always easy. But Lukene is professional and easy to work with. Highly recommended! ”

— James

Surf Shop Owner.

There’s a better way to do marketing.

🐚

Let's build it.

🌀

There’s a better way to do marketing. 🐚 Let's build it. 🌀