I primarily work with brands in the surf, wellness, hospitality, lifestyle, and experience-based spaces — businesses where brand, storytelling, and visibility directly impact bookings and revenue.

That said, industry matters less than mindset.
I work best with founders who want structure instead of chaos, systems instead of one-off tactics, and marketing that supports long-term growth — not constant scrambling.

No. Social media is just one channel.

I design marketing systems that often include:

• Social strategy + execution

• Paid ads (Meta-focused)

• Email marketing

• Visual direction + media creation

Social media is the output — strategy, positioning, and structure are the real work underneath.

A system means your marketing works even when you’re busy.

Instead of:

• posting randomly

• chasing trends

• reacting week to week

We build:

• clear positioning

• defined content pillars

• repeatable workflows

• aligned visuals + messaging

So your marketing becomes infrastructure, not another task on your to-do list.

Both — depending on your needs.

I offer:

• Strategy-only projects (for teams who can execute in-house)

• Select sprints (focused, high-impact work)

• Ongoing retainers (for brands who want consistent execution)

• The SoShells Suite (fully integrated marketing support)

If you’re unsure what you need, we’ll figure that out together.

Not very — and that’s the point.

You’ll be involved where it matters:

• initial strategy

• approvals

• high-level direction

But you won’t be:

• micromanaging

• writing captions at midnight

• wondering what to post next

My role is to take marketing off your plate, not add to it.

I handle strategy, structure, and execution.

Depending on the project, this can include:

• content planning

• copywriting

• creative direction

• photo + video creation (or remote direction)

If you already have assets, we’ll use them.
If not, we’ll create what’s needed to support the strategy.

AI is a tool, not a strategy.

I may use AI to support efficiency, but:

• positioning

• messaging

• strategy

• creative direction

are always human-led, intentional, and brand-specific.

Clarity doesn’t come from automation — it comes from thinking.

It depends on the scope and channels, but generally:

• Clarity + structure: immediately

• Momentum: 30–60 days

• Consistent results: 3+ months

Marketing isn’t instant — but when it’s built correctly, it compounds.

Pricing is customized based on scope and support.
We’ll align on the right approach before discussing numbers.

Start with an inquiry or discovery call.

We’ll talk through:

• where your marketing is now

• what’s not working

• what kind of support actually makes sense

If it’s a good fit, we move forward.
If not, I’ll tell you honestly.