About SoShells Creative
photo by @rgoldphotos
Strategy-first marketing for businesses that want clarity, not chaos
Most business owners don’t struggle because they lack ideas.
They struggle because their marketing has no structure.
That’s where SoShells comes in.
You’re running a business.
You’re making decisions, managing people, delivering real work.
Marketing shouldn’t feel like another full-time job on top of that.
But for most brands, it does.
Posting without a plan
Hiring freelancers who only see one piece
Investing in “pretty” marketing that doesn’t convert
Constantly wondering what to focus on next
That’s not a motivation issue.
It’s a systems issue.
Who’s behind SoShells?
photo by @rgoldphotos
Hi, I’m Lukene, founder of SoShells.
I’m a strategic marketer and creative director with a background in:
marketing strategy
paid ads
content systems
email marketing
visual direction & media creation
I’ve worked with seasonal, experience-based, and lifestyle brands across industries — from surf and outdoor to hospitality and service businesses.
And here’s the thing I’ve learned:
-> Marketing works best when it’s clear, structured, and customer-centric.
Not louder.
Not trendier.
Not more complicated.
Our Philosophy
We don’t believe in:
posting for the sake of posting
chasing algorithms
duct-taping tools together
or selling “one more tactic”
We believe in marketing as infrastructure.
That means:
clear positioning
messaging that speaks to the customer’s problem
systems that run even when you’re busy
visuals that support strategy (not distract from it)
This approach is heavily influenced by story-based marketing principles and customer psychology — where the customer is always the hero, and the brand plays the guide.
If your message isn’t clear, your marketing becomes noise.
And noise doesn’t convert.
Why SoShells Exists
SoShells exists to help business owners:
simplify their marketing
stop wasting money on disconnected efforts
and build systems that actually support growth
Whether that’s through:
a full marketing retainer
focused strategy work
paid ads
content systems
or visual direction
Everything I do is built around one question:
Does this help the customer understand, trust, and take action?
Is SoShells for you?
SoShells is for you if:
You’re serious about your business
You want clarity, not guesswork
You’re ready to invest in real marketing
You value strategy as much as execution
This is not for:
DIY marketing experiments
one-off “quick fixes”
or brands looking for the cheapest option