Strategic & Creative Marketing Systems
for Seasonal, Experience & Product Businesses
We help businesses grow online without chasing trends, posting endlessly, or guessing what works.
We build clear marketing systems — so growth feels intentional, not chaotic.
Marketing didn’t get harder.
It got louder.
Not long ago, marketing had limits.
You bought a billboard, a magazine spot, a TV ad.
Today, everything is digital.
Posting is free. Ads are accessible. Platforms never sleep.
Everyone can market — which means standing out is harder.
The problem isn’t effort.
It’s fragmentation.
Content here.
Ads there.
No clear direction tying it together.
That’s when growth becomes inconsistent.
More content isn’t the answer.
Clear systems are.
We don’t help you post more.
We help you understand why you’re posting, who you’re speaking to, and how it all connects.
Instead of scattered tactics, we focus on:
Clear positioning
Simple, strong messaging
Content with a purpose
Ads that support the bigger picture
Everything works together — so your marketing finally makes sense.
The SoShells Suite
A long-term partnership where I act as your external marketing department.
Together, we build and manage the systems behind your marketing — so you can focus on running your business while your presence grows cohesively.
You give me 2-4 hours per month for alignment and decisions. We take care of the rest.
This can include:
Strategy & creative direction
Content systems & messaging
Paid ads (Google & Meta)
Email marketing
Media production (location dependent)
SEO & web support
Minimum 4-month partnerships.
Designed for businesses ready to grow with intention.
Need support in one area?
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Need support in one area? 🌀
Most clients work with us through the SoShells Suite.
But we also take on select standalone projects when there’s a clear fit.
This may include:
Paid ads (Google, YouTube, Meta)
Social media marketing
Media production (photo & video)
Email marketing
SEO / Web
Creative direction & copywriting
Every project starts with a strategy — even when the scope is focused.
This is for businesses that:
Operate seasonally or in cycles.
Sell experiences or products.
Want structure, not quick fixes.
Care about long-term growth.
This is not for:
Viral-only content.
One-off execution without direction.
Businesses looking for “just posts.”
Feel the need to micromanage.
What People Are Saying
“Lukene was excellent to work with. She was very prompt and professional. Finding solutions to tricky situations to establish our company across social media platforms. I would highly recommend her and her services for anyone or any company looking to increase their exposure.
Thanks again, Lukene.”
— MattSki & Snowboard School Owner.
“Made our socials look great to attract more clients for us. She is so creative and fun to work with; you don’t have to say or tell her what to do, she knows what she's doing as a social media manager.”
— Vin Surf Coach & Surf House Owner.
“Lukene is an amazing creative. Her work is outstanding and of high quality. Finding the right creative is not always easy. But Lukene is professional and easy to work with. Highly recommended! ”
— JamesSurf Shop Owner.