Marketing systems for brands that want clarity, not chaos
We don’t offer one-off tactics or random posting.
We build marketing systems that are designed to work together — intentionally, consistently, and in service of real business goals.
You can work with me through my core offering, The SoShells Suite, or through focused stand-alone services depending on where your business is right now.
The SoShells Suite
Your external marketing department
Our main offer.
The SoShells Suite is for brands that are done duct-taping their marketing together. Instead of juggling freelancers, platforms, and half-finished ideas, you get one aligned system — strategy, execution, and creative direction — handled end-to-end.
We step in as an external marketing department, making sure every channel speaks the same language and supports the same goals.
What’s included:
Marketing strategy & positioning
Social media strategy, content planning, and execution
Email marketing (strategy, flows, campaigns)
Paid ads strategy & management (Meta + Google, when relevant)
SEO & website optimization support
Copywriting across platforms
Creative direction to keep everything cohesive
What’s not included:
Photo & video production (available as an add-on)
Best for:
Brands that want consistent visibility, clear messaging, and marketing that compounds over time — without managing it themselves.
Stand-Alone Services
Focused support, built with intention
If you’re not ready for the full suite, you can start with a specific area. These services still follow the same philosophy: clarity first, systems second, execution last.
Social Media Marketing
This is not just posting.
We design social media systems that reflect your brand, guide your audience, and actually support your business — not just your follower count.
Includes:
Content strategy & positioning
Content planning and calendars
Reels, carousels, static posts, and story strategy
Copywriting and creative direction
Email Marketing
Email should do more than “stay in touch.”
We build email systems that nurture trust, support launches, and quietly drive revenue in the background.
Includes:
Email strategy
Automated flows (welcome, nurture, promos, etc.)
Campaign planning & copy
Branded templates
Paid Ads (Meta & Google)
Ads only work when they’re connected to a bigger picture.
We handle ads strategically — aligned with your messaging, offers, and audience journey — not as isolated spend.
Includes:
Ads strategy & funnel alignment
Meta and/or Google Ads setup
Ongoing optimization and reporting
SEO & Website Optimization
This is about being found when it matters.
We focus on practical SEO and website improvements that support long-term visibility and conversions — not keyword stuffing or gimmicks.
Includes:
SEO strategy & audits
Content optimization
Website structure & conversion improvements
Copywriting
Good marketing starts with words that actually say something.
We write clear, intentional copy that reflects your brand voice and supports your strategy — across platforms.
Includes:
Website copy
Social media copy
Email copy
Campaign messaging
Photo & Video Production
Creative add-on
Visuals support the strategy — they don’t replace it.
Photo and video production is available as an add-on for clients who want custom, evergreen assets that elevate their brand across social, web, ads, and email.
Includes:
Creative direction
Photo and/or video production (location-dependent or remotely directed)
Assets designed for reuse across platforms
Most clients don’t come in knowing exactly which service they need — and that’s normal.
If you want help figuring out the right setup for your business, reach out, and we’ll start with clarity.